The need to ensure artwork is compliant with marketing needs and an organization’s brand guidelines is crucial. Accurate, brand consistent creative builds trust with consumers. Brand trust is directly linked with the success of marketing activities.View full post
With the increased use of digital content today, marketing compliance is becoming even more critical for every company. Every marketer, content producer, project manager, and even technical manager, should be prepared to audit their marketing materials if the need arises, and ensure a tracked review and approval process is in place to avoid potential damage to the company’s brand, loss of customers, and even exposure to high fines.View full post
