When everyone is commenting on the same file, in real-time, the effort required by all involved to review the proof is reduced, and a higher quality of checking occurs.
There is no need to point out the same change that needs to be made on the proof if you can see immediately that another reviewer has already asked for this. Online proofing means less work for reviewers when many eyes are on the proof.
Online proofing brings clarity – a single, clearly marked-up set of changes that need to be made. Opinions have been resolved before you’ve been sent a to-do list.
Designers can actually breathe a sigh of relief when they receive a to-do list as no time needs to be spent interpreting.
Online proofing facilitates an increased awareness of what is on and off-brand which spreads company-wide.
Take this example, Mark is asking “please use our black and white logo here” and the designer replies back “I can’t sorry, our brand guidelines are to use the color logo in our communication pieces”. Now not only does Mark know why the change won’t be made, but all the other reviewers on the proof are educated as well.
Online proofing ensures all your creative work gets through – video, websites, web banners, gifs, SVGs, Microsoft PowerPoint and Apple Keynote presentations, design prototypes, Adobe InDesign, Photoshop, and Illustrator files, HTML content...all those tricky file types that need specialized software that reviewers may not have, to open and view.
A cloud-based review and approval system that only requires a browser, will give a seamless experience for everyone to see all your creations.
A simpler, more enjoyable collaboration experience will mean more feedback is gathered, many more eyes can look over the work to check all manner of content, and ultimately fewer revisions. This translates to cost savings, and time savings right across the organization.
For creative teams being asked to produce even more content in today’s hybrid marketing world, time savings are hugely important to enable even more content to be produced.
When sending files attached to emails, control is lost immediately after you push send. Emails can be accidentally, or purposefully, forwarded – that confidential, pre-release marketing material you have spent hours/days/weeks designing can potentially give the upper-hand to a competitor.
Secure, fully-encrypted online proofing gives you visibility of exactly who has seen your work and you control who has access.
Online proofing gives full workflow control along with audit trails of actions. This level of detail is critical for many industries to provide to auditors and is a key benefit of having a formal process.
From small-medium sized businesses, right through to enterprise-level organizations, all have a need to ensure compliance is met during the sign off process of marketing materials.