Content Credentials. Building trust and transparency.Â
Understanding the power of Content Credentials
Content Credentials are embedded metadata that provide key details about a digital asset’s origin, creation, and modifications. This includes who created the content, the tools used (e.g., Adobe Photoshop or Firefly), and any credentials. As part of the Content Authenticity Initiative, Content Credentials aim to combat misinformation and provide transparency throughout the lifecycle of creative assets, ensuring that viewers can trust what they see and understand the journey behind the content.
Why content credentials matter
In today’s fast-paced digital environment and with the volume of assets increasing, trust and compliance is more critical than ever to marketing and creative teams. Content Credentials ensure:
- Brand protection: Confirm assets align with brand guidelines including how they were created and modified.
- Transparency & compliance: Identify AI-generated content or specific fonts, ensuring accurate attribution and avoiding misattributed media.
- Risk mitigation: Avoid costly mistakes by verifying that all licensed images are properly attributed before launching a campaign.
- Streamlined collaboration: With every file embedding essential metadata, team members can easily track the content’s journey and contributions, leading to smoother feedback and approvals.

Verify content credentials with Smart Check
PageProof Intelligenceâ„¢ Smart Check surfaces Content Credentials, empowering reviewers to verify the authenticity and origin of creative assets. With Smart Check: Content Credentials (CR), teams gain insights through essential metadata, including:
- Creator and credential details: Identify who created the asset and verify any credentials.
- Generator tools: Confirm how the content was generated for example, Adobe Photoshop, DALL-E, or Firefly.
This feature seamlessly integrates with existing Smart Check analysis that reveals fonts, colors, color profile, and linked assets on static files, and encoder, bitrate, sample rate, channels on audio files. With future innovations such as accessibility checks on the horizon, Smart Check ensures teams stay compliant, efficient, and future-ready.


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Content Authenticity Initiative
As a proud member of the Content Authenticity Initiative, PageProof supports a global effort to promote transparency and trust in digital content. Discover how Content Credentials, surfaced to reviewers by Smart Check, can streamline your creative review process and protect your brand at every step.
