What is agentic proofing?
Agentic proofing means the proofing platform doesn’t just collect feedback – it actively helps reviewers spot issues.
PageProof analyzes the proof and suggests markup automatically, guiding reviewers toward areas that may need attention. Instead of manually checking every detail, reviewers get intelligent assistance that highlights potential issues early.
The result:
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Fewer missed issues
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Faster feedback cycles
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More confident approvals.
Agentic proofing turns proofing from manual inspection into assisted review.
Why agentic proofing is emerging
Creative production is growing rapidly. Marketing teams are producing more campaigns, more formats, and more variations than ever before.
But review processes haven’t evolved at the same pace. Teams still rely on people to manually check every detail.
Across many industries, software is starting to assist people as they work, helping analyze information and guide decisions.
Agentic proofing brings that idea to creative review.
Instead of reviewers needing to find every issue themselves, PageProof Intelligence helps surface potential problems automatically – guiding reviewers toward what matters most.
How agentic proofing works
When a proof is uploaded, PageProof Intelligence can analyze the file and run one of two types of intelligent review:
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PI Insights in proofs – AI-suggested markup that highlights common issues
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PI agents – specialized agents that check proofs against your organization’s rules.
Both approaches help reviewers identify potential issues earlier in the review process. Both approaches guide reviewers toward potential issues earlier in the review process.
AI-suggested markup: PI Insights in proofs
PI Insights provide AI-suggested markup for the proof, highlighting potential issues for reviewers.
Examples include:
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Spelling and grammar issues
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Layout inconsistencies
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Accessibility considerations
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Formatting or copy anomalies
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Visual inconsistencies.
Instead of scanning every detail manually, reviewers can immediately see where the system recommends attention.
These suggestions support reviewers rather than replace them, helping teams review faster while keeping humans in control.
PI agents: custom intelligence for your organization
While PI Insights provide general proof checking, PI agents add specialized intelligence.
PI agents are custom agents created for your organization. Enterprise teams can configure them to automatically check proofs against their own rules and requirements.
Examples include:
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Brand guidelines
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Packaging specifications
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Check for the presence of legal disclaimers
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Accessibility standards
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Regulatory requirements.
For example, a packaging team might deploy an agent that checks: brand colors and fonts, regulatory text placement, barcode positioning, and ingredient declarations.
This transforms proofing from manual checking into intelligent validation.
PI Insights vs PI agents
Both capabilities are part of agentic proofing, but they serve different purposes.
When PageProof analyzes a proof, teams run either:
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PI Insights in proofs, which provide AI-suggested markup for common issues, or
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a PI agent, which checks the proof against your organization’s specific rules.
PI Insights provide intelligent review assistance out of the box, while PI agents deliver specialized validation for enterprise teams.
Smarter reviews. Faster approvals.
PageProof Intelligence® brings intelligent assistance directly into the proofing process. With AI-suggested markup guiding reviewers and custom PI agents validating work against your organization’s standards, teams can review creative work faster and with greater confidence.
It’s a smarter way to review.
PageProof Intelligence®. Agentic proofing for creative and marketing teams. Book a demo to see PageProof Intelligence in action.
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