Color check: Ensuring accessible and on-brand creative

Make every pixel count

Color isn’t just about looking good – it’s how your creative communicates. Poor contrast can mean missed messages, especially for those with visual impairments. For teams delivering content at scale, getting color contrast right is essential for brand clarity and compliance.

Why reviewers love color check

Color check assesses the contrast between text and background colors on your proofs. It checks whether your work meets WCAG AA or AAA standards for accessibility – no guesswork required. Whether it’s a headline or fine print, you’ll know if your design is up to standard.

• Spot issues early. Catch contrast problems before your creative goes live.

• Build accessible brands. Ensure your work meets compliance requirements and reaches every audience.

• Stay on brand. Maintain visual integrity while keeping accessibility in check.

• Keep reviews moving. Integrated right into the approval workflow – no switching tools or extra steps.

When accessibility isn’t optional

In industries like government, education, healthcare, and finance, creating accessible content isn’t just best practice – it’s often a legal and ethical requirement. But accessibility matters across all industries. When your creative is easy to read and understand by everyone, you open your message to a wider audience and avoid unintentional exclusion.

That’s where WCAG comes in.

What is WCAG?

WCAG stands for the Web Content Accessibility Guidelines – an international standard for making digital content accessible to people with disabilities, including those with low vision or color blindness.

One key part of WCAG is color contrast: the difference in brightness between text and its background. If the contrast is too low, your content may be difficult – or impossible – for some people to read.

AA vs AAA: What’s the difference?

WCAG has two commonly used levels of compliance for contrast:

• AA is the standard level, often required in public sector and large organizations. For small text, AA requires a minimum contrast ratio of 4.5:1. For large text (18pt or 14pt bold and above), the requirement is 3:1.

• AAA is the stricter level, offering even greater readability. For small text, AAA requires a ratio of 7:1. For large text, the minimum is 4.5:1.

Color check lets reviewers check the creative against whichever level you’re aiming for – AA or AAA – and lets you know if your contrast passes.

Accurate. Accessible. Approved.

Color check is available on all plans and is a key part of the approval process. It’s just another way PageProof helps marketing teams and creative teams deliver work that’s not only polished and on-brand, but accessible and inclusive, too.