With the increased use of digital content today, marketing compliance is becoming even more critical for every company. Every marketer, content producer, project manager, and even technical manager, should be prepared to audit their marketing materials if the need arises, and ensure a tracked review and approval process is in place to avoid potential damage to the company’s brand, loss of customers, and even exposure to high fines.
Can you confidently say that your marketing sign-off process adheres to your compliance strategy right now? Do you have the essentials for an audit in place? Is the information easily retrieved with a click?
Ensuring that all marketing materials are compliant can be an ongoing challenge for companies, and it can be a repetitive, time-consuming, and complex task. PageProof removes these challenges and complexities and provides a crucial audit log for every proof. With one click, it’s easy to deep-dive into each event in the proof’s life cycle, see the detail of every decision made, and export this information quickly – thus eliminating the worry and time to manually gather this information to meet audit requests.
For those who like to store a more detailed record of the proof, it’s easy to download a PDF of the proof’s history detailing the feedback and approvals gathered from version to version. An approval record PDF is also an option.
Checklists – a list of items to be checked off by reviewers during the proofing process – are useful to maintain a standard of brand and marketing compliance. You can even ensure a checklist must be completed before a final approval is given. And of course, it’s easy to see exactly who checked an item and when.
If your organization has additional information security and identification needs, PageProof’s enterprise plan will allow you to discover our world-class triple-layer encryption, data location options, single sign-on, secure cross-domain identity management, and added security – we’re confident we’ll tick all the boxes.
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